Hi there! 

My name’s Paula Burgess and I’m from Beyond the Maze.  We are Virtual Assistants based here in Queensland, Australia. 

Today I have five tips for you for social media and how to manage your social media accounts. 

Tip Number One. 

The one thing that I see a lot when I go on to somebody’s profile on Facebook and I may have met them somewhere, at a networking event or something and although I’ve dealt with that person, I want to learn a bit more about them or something like that. 

I go to Facebook, and I’ll find their profile, and I might add them as a friend, or I’ll do a bit of research on them to see where their business is at or just finding a little bit more out about them. 

One thing I noticed quite a lot is that people don’t put where they work under their personal profile. 

So when you go to somebody’s personal profile and you want to know what their business is so you can also go and follow their business, or you may not want to friend them on Facebook, and you might just want to go and follow their business.  But you can’t find their business, and chances are you don’t remember what their business name was either, but you remember their name, so it makes it really hard to find what their business name was. 

It’s one little tip I can give you when you do your profile on let’s say Facebook, not so much LinkedIn because LinkedIn you will generally naturally put your business name there, but Facebook definitely.  You can just go “Works at” and tag in your business name. 

Then somebody can go to your profile, click on your business name and go over to like your business page.  A very, very simple tip and something that I see a lot of people don’t do right now. 

Tip Number Two

Connect all your analytics up. 

Facebook is great at giving you analytics for your page.  Being able to tell you when people come onto your page and who they are, where they’re from, all that sort of thing.  Also connecting up your Google analytics to your website as well.  It’s not hard to do. 

Type in Google analytics, and it’ll take you through all the steps to do it.  You do need a Gmail account to do it, but you can set up a free Gmail account to do that, and then you just need a little bit of coding to put in the back end of your website. 

You’ll generally be able to do that, even if you don’t know how to build a website, because Google will give you the instructions to do it based on whatever platform hosts your website.  If you do have a Web designer and you’re not sure, just ask them to pop the code in for you. 

Google is very, very good at giving you that process on how to do that, and then you’re going to come to that step number three. 

Tip Number Three

Learn your numbers and your patterns. 

I have a reminder every week to check my Google analytics and my Facebook analytics.  Facebook analytics I do a little bit more because I’m doing more advertising so I’m on Facebook analytics a lot more.  

That data is so valuable because it gives you an idea of who’s visiting your website or your Facebook page or your ad if you’re running ads.  It tells you when they’re looking at it, who that person is, so whether they’re male or female, roughly the age that they are and also maybe what they’re doing for an occupation and a lot of other stuff.  Especially with Facebook you can see what their other hobbies are and what they’re following on Facebook. 

Now you can use this information to help you to know where to advertise.  If they’re following parenting groups or car groups or motorbike groups or sewing groups, or anything particularly hobby based or fun or whatever, then you can hang out in those groups and possibly connect in them.  

They might have days where you can throw out an advert about your business, and that’s generally where your people are hanging out. 

Getting that information and being able to learn about your client base is so valuable, and it will make your advertising a lot more on point and more cost effective for you in the long run. 

Get into those numbers, get into those analytics and really understand where people are finding you and where they’re hanging out. 

Tip Number Four.

Be consistent. 

Consistently do that posting – whether you choose Instagram, Facebook, Twitter or LinkedIn, whatever you’re choosing, you need to have that consistency.  Consistency to show up, consistency to answer your post. 

If you don’t have time or somebody to do that, then hire someone to do it or reach out for an overseas VA, which I can help you with as well.  We also have Australian VA’s who can help see where you can get somebody to do that for you. 

You do waste a lot of time on social media, and you can waste a lot more time than you even intend to use.  Getting someone else to do it and just go in there each day or a couple of times a day will save you a lot of time.  Being able to show up with that consistency and just keep showing up.  It shows that you are an expert in your field, and you are reliable, and you get to be known. 

It’s about that whole “know, like and trust” scenario where people are going to start knowing you, they like you and then they trust you.  Therefore, people will buy from you. 

Tip Number Five

Last but not least, of course, engage and share. 

This it goes back to being consistent.  When people are posting on your group or on your page, then engage with them, comment on there.  Maybe more than just a like, just a little comment back saying, that’s great.  Or that’s a great idea or love to hear that or whatever your post is about, and somebody comments on for you, then engage with that.   

Create posts where you can create engagement.  There might be things are coming up, Saint Patrick’s Day, for example, or Easter is also coming up. 

You can create posts asking what everybody has got planned for Easter? Ask if anybody has got anything fun that they can share?  Then after Easter you can post to put up your fun photos from Easter.  You can run a funny photo competition if you’ve got any funny photos or something like that to get people engaged in what they’re doing and what you’re doing. 

It’s all so that once more and more people start engaging on your page and in your groups then others will start doing it as well.   

Try sharing as much content as you can.  You should aim to have a group sharing stuff that’s from your page to encourage people to follow your page and your group.  Don’t forget to also be sharing other people’s stuff as well.  You might get people to post their businesses on your Facebook page so then you can share across them as well. 

Creating that engagement means there’s a lot more things you can do with social media. 

These were just my five very quick tips for today. 

If you want help with any of your social media management, then please reach out to us. 

We have quite well priced packages that can help you along the way in our VA for a Day package, and we can get you started and get you engaged with both your potential clients and your existing clients. 

If you wanted to talk to us about that, book your free-obligation call here: https://beyondthemaze.com.au/contact/book-a-free-consultation/ .

Bye for now. 

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How a VA can Help with Customer Service

Paula Burgess - Keynote Speaker QLD Australia


Paula Burgess is the founder and director of Beyond the Maze, a virtual assistant, coach, author, keynote speaker, mum of a special needs child and a Brisbane based girl who loves fast cars!

She also provides courses and membership to support other business owners working around children with special needs.