Today we’ll uncover the secrets behind building a strong online presence and share strategies to boost your success online.

Why Build a Strong Online Presence? 

In today’s digital age, having a strong online presence is crucial for businesses. With so much noise in social media channels, standing out can be challenging. A solid online presence helps you filter through the clutter and get noticed. Beyond traditional strategies like networking and referrals, social media plays a vital role in your marketing strategy.

Many people rely on social media to learn more about businesses. They might visit your website and then jump over to your social media profiles to get a better sense of who you are and what you offer. A robust social media presence allows people to know, like, and trust you, which is essential for building strong relationships with your audience.

Our Social Media Presence Package 

At Beyond the Maze, we offer a Social Media Presence Package designed to give you the exposure you need to get in front of your clients. Being active on social channels is crucial for showing that your business is thriving. Regular activity reassures potential clients that you’re still in business and ready to work with them.

Choosing the Right Platform 

Selecting the right social media platform is key. Whether it’s LinkedIn, Facebook, Instagram, TikTok, or Pinterest, you need to be where your clients are. If you offer business-to-business services, LinkedIn might be the best choice. For consumer services, platforms like Facebook, Instagram, and TikTok are more suitable. Consider the demographics of your audience—are they younger and more likely to be on TikTok, or older and more active on Facebook?

Creating Compelling Content 

Creating content that resonates with your audience is essential. Your content should be compelling, shareable, and engaging. It should address your audience’s pain points and offer solutions they’re looking for. Conduct research to understand what your ideal audience is searching for and tailor your content to meet those needs.

Staying Consistent 

Consistency is critical in maintaining a strong social media presence. Our Social Media Presence Package helps you stay consistent by providing five posts a week, along with reels, stories, and engagement activities. If your social media profiles are inactive, potential clients may question if you’re still in business. Regular posting reassures them that you’re active and engaged.

Engaging with Your Audience 

Engagement is the key to building relationships with your audience. Share your content in relevant groups, respond to comments and messages, and encourage discussions. Ask your audience to share their experiences and ask questions. Building a community takes time, but consistency and engagement will eventually pay off.


To build a strong online presence:

1. Choose the right social media platform for your audience.

2. Create compelling content that addresses their needs.

3. Stay consistent with your posting schedule.

4. Engage with your audience to build relationships.

At Beyond the Maze, our Social Media Presence Package can help you achieve all of this. By providing one piece of content each week, we handle the rest, ensuring your social media remains active and engaging. We can manage your engagement and cross-share among groups to give you the consistency and presence you need.

If you’re interested in learning more about how our package can benefit your business, click on the link below to book a time with us. We look forward to helping you build a strong online presence.

Paula Burgess - Keynote Speaker QLD Australia


Paula Burgess is the founder and director of Beyond the Maze, a virtual assistant, coach, author, keynote speaker, mum of a special needs child and a Brisbane based girl who loves fast cars!

She also provides courses and membership to support other business owners working around children with special needs.