Let’s talk about the awkward elephant in the room: pricing. As parent entrepreneurs, we often fall into the trap of undercharging. Why? Because we work “different hours,” we squeeze tasks in between school pick-ups, or we feel guilty that we can’t offer the same 9–5...
Business owners are a funny bunch. We’ll happily spend hours colour-coding spreadsheets, chasing invoices, or trying to work out why the printer is eating paper again… all while telling ourselves we’re “saving money.” Spoiler: you’re not. You’re bleeding it. The...
